Unleashing Business as the Force for Healing

Business and the system of capitalism can do so much better than narrowing the focus on profits over people and the environment. When governed by conscience and tapping into the collective magnificence of the human spirit, imagine a world where...
Business and the system of capitalism can do so much better than narrowing the focus on profits over people and the environment. When governed by conscience and tapping into the collective magnificence of the human spirit, imagine a world where business leads the charge to heal what ails society by unleashing its vast access to human and material resources. When we aspire for greater heights, we’re more likely to achieve them, so let’s. Why would you want your life as an individual or an organization to stand for anything less?
1
00:00:05.120 --> 00:00:09.080
There are some people that make their
work just another thing they have to do,
2
00:00:09.480 --> 00:00:12.720
and there are those that make their
work something that they want to do.
3
00:00:13.439 --> 00:00:18.920
Welcome to Working on Purpose with your
host Elise Cortez. In our program,
4
00:00:18.960 --> 00:00:23.719
we provide guidance and inspiration from those
people who have found deeper meaning and
5
00:00:23.960 --> 00:00:28.960
personal connection to their work life.
It's beyond nine to five, it's working
6
00:00:29.039 --> 00:00:40.200
on Purpose. Now Here is your
host, Elise Cortez. Welcome back to
7
00:00:40.240 --> 00:00:42.840
the Working on Purpose Show. Thanks
for tuning in again this week. I'm
8
00:00:42.840 --> 00:00:45.880
your host, Elise Cortez, joining
a live from Dallas, Texas, which
9
00:00:45.920 --> 00:00:48.759
is home base for me if you've
been tuning in for a while. Even
10
00:00:48.759 --> 00:00:52.679
though this program is designed to be
an inspirational thought leadership platform that advances the
11
00:00:52.719 --> 00:00:57.399
conversation on living with passion and inspiration
and working on purpose and as I'm committed
12
00:00:57.399 --> 00:01:00.320
to helping create a world where people
actually want to go to work, the
13
00:01:00.399 --> 00:01:03.599
content choices are designed to help equip
leaders inside organizations to make work a fulfilling
14
00:01:03.599 --> 00:01:07.519
part of life so employees thrive,
give their best performance and want to stay.
15
00:01:07.840 --> 00:01:11.239
I talk with my guests that are
on their expertise and share my own
16
00:01:11.280 --> 00:01:15.439
experience consulting, speaking and developing workforces
across the globe. With us today is
17
00:01:15.480 --> 00:01:22.680
doctor Raj Sosodia, an FWOLN Distinguished
Professor of Global Business and Whole Foods Market
18
00:01:22.719 --> 00:01:26.040
Research Scholar in Conscious Capitalism at Babson
College. He is the co founder and
19
00:01:26.079 --> 00:01:30.439
co chairman of Conscious Capitalism, Inc. And the author of eleven books and
20
00:01:30.439 --> 00:01:34.200
over one hundred academic articles. Today
we'll be talking about his latest book,
21
00:01:34.239 --> 00:01:38.200
The Healing Organization While Wakening the Conscience
of business to help save the world.
22
00:01:38.519 --> 00:01:42.319
You joint to today from Boston,
Massachusetts. Doctors, Welcome to Working on
23
00:01:42.400 --> 00:01:46.599
Purpose. Thank you, very happy
to be with you. Alice, Well,
24
00:01:46.640 --> 00:01:51.200
I'm happy to have you today too, because today we're prerecording this conversation
25
00:01:51.239 --> 00:01:53.400
on January thirty, which is my
birthday, So today you are my birthday
26
00:01:53.439 --> 00:02:00.519
present. Thank you. You are
a wonderful present. So I'm looking forward
27
00:02:00.519 --> 00:02:01.439
to this conversation. I want to
get as much out of you as I
28
00:02:01.519 --> 00:02:06.120
possibly can it as time, and
I want to say for our listeners benefit
29
00:02:06.200 --> 00:02:09.159
that I discovered you because I am
a member here in Dallas of Conscious Capitalism.
30
00:02:09.199 --> 00:02:14.599
The group here and one of the
presenters had mentioned you and your various
31
00:02:14.680 --> 00:02:17.360
books, and that's how I got
to know about you. And of course
32
00:02:17.560 --> 00:02:23.759
you're all about enlightened business management.
And I want to just open our conversation
33
00:02:23.879 --> 00:02:25.800
by something that you wrote in your
book that really moved me to tears.
34
00:02:25.840 --> 00:02:29.800
So let our listeners get to know
you a little bit. And you say,
35
00:02:30.280 --> 00:02:32.879
I quote I remember the moment when
I found my purpose, or more
36
00:02:32.919 --> 00:02:37.479
accurately, when my purpose found me. On June twelve, two thousand and
37
00:02:37.479 --> 00:02:42.159
five, I was researching stories of
how some companies were demonstrating deep and authentic
38
00:02:42.199 --> 00:02:46.280
caring to their customers, employees,
communities and was moved to tears. Never
39
00:02:46.360 --> 00:02:50.879
prior having had a positive emotional response
to your work before I realized there is
40
00:02:50.919 --> 00:02:53.680
a better way. Not only did
I find one, I discovered a bonus
41
00:02:53.680 --> 00:02:57.280
to a better way. It wasn't
just more caring and humane, it was
42
00:02:57.400 --> 00:03:01.120
also far more profitable. Doctor SiO. Do you thought is just beautiful?
43
00:03:02.360 --> 00:03:06.400
Thank you? Yeah. This was
in the process of writing the book that
44
00:03:06.439 --> 00:03:10.840
eventually became Firms of Endearment, How
one class companies profit from passion and purpose,
45
00:03:12.319 --> 00:03:15.280
And we indeed discovered a whole different
way of being in business that was
46
00:03:15.360 --> 00:03:19.639
very different from the traditional narrative that
I had been taught in business school,
47
00:03:19.639 --> 00:03:22.919
that I was in fact teaching as
a business professor, that the only purpose
48
00:03:22.960 --> 00:03:27.639
of business is to maximize profits creatureholder
value, and we use all the other
49
00:03:27.960 --> 00:03:31.199
stakeholders for that reason. And I
found a way of being where it was
50
00:03:31.199 --> 00:03:35.840
really about authentically caring for people and
their well being. It was having a
51
00:03:35.879 --> 00:03:38.639
purpose in the world, separate from
profit leaders who cared about people, who
52
00:03:38.639 --> 00:03:43.400
cared about the purpose. It wasn't
just about power and money and cultures where
53
00:03:43.400 --> 00:03:46.719
people actually look forward to going to
work. And we found that those companies
54
00:03:46.879 --> 00:03:51.759
that fit those guida, which we
now refer to as the tenets of conscious
55
00:03:51.759 --> 00:03:57.479
Capitalism, actually succeed far better in
financial terms as well. It was nine
56
00:03:57.520 --> 00:04:00.319
to one in the original research that
was published in that book over a ten
57
00:04:00.400 --> 00:04:04.639
year period, while they're also creating
many other kinds of value and well being
58
00:04:04.719 --> 00:04:08.360
for people. So it's not just
that they're squeezing everything out of people,
59
00:04:08.439 --> 00:04:13.879
actually contributing to people's lives, while
they're also creating great abundance financial abundance.
60
00:04:14.439 --> 00:04:15.959
So that was a turning point in
my life. And as I said,
61
00:04:15.959 --> 00:04:20.199
the emotional reaction that I had to
those stories I think told me something.
62
00:04:20.240 --> 00:04:24.560
You know that there's you know,
business operates at the level of the head
63
00:04:25.160 --> 00:04:28.680
and sometimes emotions. We kind of
manipulate people's emotions, but we really don't
64
00:04:28.720 --> 00:04:30.680
operate at the level of the heart
and the soul. And I think that's
65
00:04:30.720 --> 00:04:34.439
what this journey is about. It's
about love, and it's about purpose and
66
00:04:34.600 --> 00:04:40.040
those are deeper human motivations that we
can tap into and achieve, you know,
67
00:04:40.040 --> 00:04:42.879
and your work is all about that
at least. So I'm very happy
68
00:04:42.879 --> 00:04:45.959
to be bringing this to you.
Thank you, Thank you for that.
69
00:04:46.800 --> 00:04:47.959
Yes, and I did, as
you know, read your book Forms of
70
00:04:48.040 --> 00:04:53.600
Endearment and found it incredibly compelling and
so incredibly still useful. So much of
71
00:04:53.639 --> 00:04:56.680
the world is not there yet,
Doctors Society. I know you wrote that
72
00:04:56.720 --> 00:05:00.079
book many years ago, but the
world still needs to catch up. So
73
00:05:00.120 --> 00:05:04.480
we got to keep we gotta keep
talking about this. So for our listeners
74
00:05:04.519 --> 00:05:09.199
benefit who don't know you as I
do, would you just sketch a little
75
00:05:09.240 --> 00:05:14.360
bit of your background of interest in
perspectives and various involvements that led you and
76
00:05:14.399 --> 00:05:18.000
Michael galb to write this leader's book, The Healing Organization. Yeah, so
77
00:05:18.040 --> 00:05:24.879
I would say that it's the continuation
of my journey which really changed trajectories around
78
00:05:24.879 --> 00:05:27.839
two thousand and five, and I
have that awakening and kind of my purpose
79
00:05:27.920 --> 00:05:30.480
found me, and that led to
terms of indiament, which led to Conscious
80
00:05:30.519 --> 00:05:34.360
Capitalism, the movement, and ultimately
the book and then other books followed,
81
00:05:35.040 --> 00:05:39.360
the one on the feminization or the
rise of feminine values and the need to
82
00:05:39.399 --> 00:05:43.279
bring more feminine values into leadership,
which is called Shuck the Leadership, and
83
00:05:43.319 --> 00:05:46.439
then a book call Everybody Matters,
as well as a field guide. So
84
00:05:46.480 --> 00:05:51.040
that evolution of that thinking and just
thinking more deeply about these principles and pillars
85
00:05:51.040 --> 00:05:57.720
of conscious capitalism ultimately led me to
this realization that I've been using healing as
86
00:05:57.759 --> 00:06:01.399
an acronym for the qualities of a
great purpose. A stands for heroic and
87
00:06:01.480 --> 00:06:05.800
evolving and aligning and loving and inspiring, natural and galvanizing. But as I
88
00:06:05.839 --> 00:06:10.040
thought more deeply about that, I
realize that there's something more hidden there that
89
00:06:10.199 --> 00:06:14.680
ultimately I believe that the fundamental purpose
of business is for us to take care
90
00:06:14.720 --> 00:06:18.199
of each other. It's for us
to uncover and meet each other's needs,
91
00:06:18.720 --> 00:06:21.800
and when you do that, you
actually make somebody hold you. Heal them
92
00:06:21.800 --> 00:06:27.319
in that dimension when you're uncover and
meet their real needs, right, and
93
00:06:27.360 --> 00:06:30.160
if we operate with that energy,
we're actually going to heal them. But
94
00:06:30.160 --> 00:06:33.160
we actually don't for the most part
do that. Business is for the most
95
00:06:33.199 --> 00:06:38.519
part, exploiting opportunities, right,
figuring out how we can make money by
96
00:06:38.639 --> 00:06:42.839
using people, using customers and employees
and others. Right. So the energy
97
00:06:42.920 --> 00:06:46.519
behind it is one of using and
exploiting rather than serving and taking care of.
98
00:06:46.040 --> 00:06:49.759
And that makes all the difference because
on the surface it might look the
99
00:06:49.800 --> 00:06:53.519
same, but when you have the
energy of taking care of and serving,
100
00:06:53.519 --> 00:06:57.399
then you actually make people's lives better
and you heal them. Otherwise you actually
101
00:06:57.439 --> 00:07:00.160
call suffering. So that was kind
of the that said, Wow, business
102
00:07:00.160 --> 00:07:03.199
can be done in a way that
on the surface looks the same, but
103
00:07:03.279 --> 00:07:08.439
one way causes suffering, in the
other way causes joy and healing. How
104
00:07:08.480 --> 00:07:12.240
can we explore that idea? I
like it, and to that end,
105
00:07:12.360 --> 00:07:15.959
I want to share with our listeners
what I found to be wonderful audacity and
106
00:07:16.000 --> 00:07:19.199
the way in your opening chapter,
Doctor Society. Let me read it a
107
00:07:19.199 --> 00:07:23.160
little short bit here, and then
if you could comment on it, you
108
00:07:23.240 --> 00:07:26.759
say, I quote, imagine a
company whose CEO set out to pay people
109
00:07:26.800 --> 00:07:30.720
as much as possible, help communities
in distress before FEMA and the Red Cross
110
00:07:30.959 --> 00:07:33.480
when there was a disaster, treated
your spouse and kids and pets as stakeholders,
111
00:07:34.040 --> 00:07:38.360
reduced the company environmental footprint to zero, or made a positive contribution of
112
00:07:38.360 --> 00:07:42.519
the ecosystem. Was willing to hire
seventy million Americans with criminal records and give
113
00:07:42.560 --> 00:07:46.399
them a first chance, an opportunity
to build a happy life, raise a
114
00:07:46.439 --> 00:07:49.800
family, and become productive, taxpaying
citizens, and they're more profitable and prosperous
115
00:07:49.800 --> 00:07:54.839
than their industry peers. Imagine that
that sounds like a world I want to
116
00:07:54.879 --> 00:07:58.759
live in. It sounds utropian.
But this is really a collection of some
117
00:07:58.839 --> 00:08:03.160
of the stories and the right These
are all things that various companies did,
118
00:08:03.519 --> 00:08:09.040
and all of the companies that we
feature in the book are generally more successful
119
00:08:09.120 --> 00:08:11.560
than the average company in the industry, and by in some cases dramatically so.
120
00:08:11.639 --> 00:08:16.240
And that's a big part of our
movement to show that we don't have
121
00:08:16.360 --> 00:08:22.000
to make a false choice between succeeding
in material terms or creating financial abundance and
122
00:08:22.240 --> 00:08:26.680
being human and humane and loving and
caring that those two things actually go together
123
00:08:28.360 --> 00:08:31.559
that we don't have to inflict suffering
on people and in fact even cause death
124
00:08:31.639 --> 00:08:35.440
and despair among people to make money. In fact, quite the opposite.
125
00:08:35.919 --> 00:08:41.200
That's a very very important message because
a lot of people can dismiss firms of
126
00:08:41.240 --> 00:08:43.320
India and all these kinds of works. I say, oh, these are
127
00:08:43.320 --> 00:08:46.159
just do gooders and they don't actually
care about making money in the world,
128
00:08:46.200 --> 00:08:50.720
and they can't ultimately compete and succeed. No, we believe these companies are
129
00:08:50.759 --> 00:08:54.279
actually more successful. They are more
resilient, they are more competitive, they
130
00:08:54.320 --> 00:08:58.919
are stronger. As I said in
terms of Indian endearing companies, are India
131
00:09:00.120 --> 00:09:05.799
in companies the ones that ultimately survive
because they have all the stakeholders are emotionally
132
00:09:05.840 --> 00:09:09.679
invested in their in their success right. So again it breaks that trail off
133
00:09:09.759 --> 00:09:13.000
mentality that we have. You know, so much of life is about the
134
00:09:13.000 --> 00:09:16.799
mental models with which we operate and
how we think the world works, and
135
00:09:16.799 --> 00:09:20.600
we're trying to show that there's actually
a different way in which these things can
136
00:09:20.639 --> 00:09:24.759
work. Business is the ultimate win
win game in the world, but for
137
00:09:24.799 --> 00:09:26.840
the most part, we practice it
like it's a win lose game, and
138
00:09:28.080 --> 00:09:31.320
every win lose game ultimately is a
lose, loose game, so we need
139
00:09:31.360 --> 00:09:33.519
to change that model. But I
completely agree. I'm with you. I'm
140
00:09:33.559 --> 00:09:37.240
one of your I'm one of your
soldiers, doctors a story, I'm right
141
00:09:37.279 --> 00:09:41.759
there with you. Well, we
don't like the military metaphors of so sorry
142
00:09:41.799 --> 00:09:43.720
about that. Yes, you're right. But that's a good point though,
143
00:09:43.759 --> 00:09:48.159
that you raise there, because you
know, so much of our business way
144
00:09:48.200 --> 00:09:52.720
of thinking and language and we're being
is actually derived from the military and from
145
00:09:52.799 --> 00:09:56.519
conflict. Right. If we look
at hierarchy and command and control, and
146
00:09:56.559 --> 00:10:01.879
then strategy, tactics, operations,
frontline, headquarters, staff line, trenches,
147
00:10:01.799 --> 00:10:07.080
soldiers, etc. Those are all
military terms. And the reason is
148
00:10:07.120 --> 00:10:09.840
that in the nineteenth century when we
started to have large companies, the only
149
00:10:09.879 --> 00:10:13.679
models that existed our armies. So
we kind of borrowed the way of running
150
00:10:13.679 --> 00:10:16.559
an army and to apply that to
running a company. But you know,
151
00:10:16.600 --> 00:10:20.840
business is not a war, and
business is not about killing and destroying and
152
00:10:20.960 --> 00:10:24.639
dominating. Our business is about serving
and taking care of right and elevating.
153
00:10:26.000 --> 00:10:28.559
So we need different metaphors, and
I think we have to watch out when
154
00:10:28.600 --> 00:10:33.200
we fall into because it's now deeply
ingrained in us to use that language.
155
00:10:33.360 --> 00:10:35.799
Well, you're right, I just
did it, right, I absolutely just
156
00:10:35.879 --> 00:10:39.720
did and I just demonstrated it well. And to that end, Actress,
157
00:10:39.720 --> 00:10:41.720
so sorty one of the things that
I well, there are many things I
158
00:10:41.759 --> 00:10:45.120
found compelling about your book, but
you have a way in that one of
159
00:10:45.159 --> 00:10:50.480
the earlier chapters here of really presencing
just the pervasiveness of business and its dominant
160
00:10:50.480 --> 00:10:54.399
force in today's life. And I
think could you paint for us a little
161
00:10:54.399 --> 00:10:58.759
bit of that picture of both how
business really serves us well and how it
162
00:10:58.799 --> 00:11:01.679
doesn't today. Yeah, well,
you know, in a free society,
163
00:11:01.799 --> 00:11:07.600
business it pretty much impacts our saving
ninety percent of our lives. I mean,
164
00:11:07.639 --> 00:11:11.279
governments don't and I'm not supposed to
meet our needs. Businesses are given
165
00:11:11.320 --> 00:11:16.399
the opportunity but also the responsibility to
do that. Right, So almost everything
166
00:11:16.440 --> 00:11:20.360
that happens in our lives is impacted
by the way in which businesses operate.
167
00:11:20.000 --> 00:11:26.000
And if the business culture is one
of purely based upon profit maximization shareholder,
168
00:11:26.120 --> 00:11:30.759
you know, and that becomes greed
and exploitation and using and you know,
169
00:11:30.799 --> 00:11:35.200
the power and ego and money.
That's what it's all about, and that
170
00:11:35.399 --> 00:11:39.240
causes many many kinds of suffering in
our lives. You know, we start
171
00:11:39.240 --> 00:11:41.759
to look at our fellow citizens really
as people to be used and exploited.
172
00:11:41.840 --> 00:11:43.960
We start to see what can we
get out of them, How can we
173
00:11:45.080 --> 00:11:48.320
strict them, how can we squeeze
more out of them? You know,
174
00:11:48.879 --> 00:11:52.799
one of the things realizations that I
had along with the journey of writing The
175
00:11:52.840 --> 00:11:56.799
Smoke on Healing was I needed to
heal myself and we need to actually take
176
00:11:56.799 --> 00:12:00.919
time off and go on a variety
of different healing experiences, one in the
177
00:12:00.960 --> 00:12:05.360
Himalayas, one in the Amazon rainforest, and silent retreat and working with coaches
178
00:12:05.399 --> 00:12:07.919
and all kinds of things, right, and then some of the realizations that
179
00:12:07.960 --> 00:12:11.840
I had is that we need to
actually get back through these four things that
180
00:12:11.879 --> 00:12:16.279
we've lost sight of its love,
innocence, simplicity, and truth. And
181
00:12:16.440 --> 00:12:20.039
you know, business has gone far
away from these things. And that's kind
182
00:12:20.080 --> 00:12:24.639
of the insight that I received on
one of my silent retreats, is that
183
00:12:24.679 --> 00:12:26.279
this is what the world of business
has gone away from, and this is
184
00:12:26.320 --> 00:12:30.559
what we need to get to.
We are operating in the opposite way of
185
00:12:30.600 --> 00:12:35.320
all of those words without love,
and we've lost our innocence. We're exploiting
186
00:12:35.360 --> 00:12:39.639
and abusing each other. We've made
things only complex and we have no commitment
187
00:12:39.639 --> 00:12:43.039
to the truth. You know,
if we can get back to those things,
188
00:12:43.039 --> 00:12:46.799
so embrace those things, I think
it'll make a tremendous difference. I
189
00:12:46.840 --> 00:12:50.840
completely agree. Now, I'm wondering
when I was going through your book there
190
00:12:50.879 --> 00:12:54.279
and I found you talk about four
essential energies that you think are that you
191
00:12:54.320 --> 00:12:58.960
say are best embodied in organizations,
and what you just said, there are
192
00:12:58.039 --> 00:13:03.080
more if they're are connected. I
thought I read one to be tough minded,
193
00:13:03.120 --> 00:13:05.639
which is the masculine energy, too
tenderhearted to feminine energy. Three to
194
00:13:05.720 --> 00:13:11.919
be wise and connected to our principle
wise higher selves, and for being playful
195
00:13:11.960 --> 00:13:16.480
and retaining joy. Is that related
to what you just were talking about us
196
00:13:16.480 --> 00:13:20.120
odia? It's it's connected. I
mean it's not a one to one thing,
197
00:13:20.159 --> 00:13:22.919
but yeah, this is a you
know what I call the we also
198
00:13:24.000 --> 00:13:26.639
might call the the millie mine.
I refer to this as the wise fool
199
00:13:26.679 --> 00:13:31.480
of tough love. You as one
human being simultaneously be wise and foolish and
200
00:13:31.519 --> 00:13:35.480
tough and loving. And often we
think we're one of those things? Are
201
00:13:35.480 --> 00:13:37.799
the you know, two of those
things were not all we need to be
202
00:13:37.879 --> 00:13:41.279
all those things. And that's what
it means to be a whole human.
203
00:13:41.320 --> 00:13:45.080
That what it means to have all
the four energies are presented in a company,
204
00:13:45.080 --> 00:13:46.960
in a society, etceter. We
need all of them in their healthy
205
00:13:48.000 --> 00:13:52.720
manifestations because each of them has a
dark side or a toxic side. We
206
00:13:52.759 --> 00:13:56.440
can have a hyper masculine approad,
which is domination, aggression, you know,
207
00:13:56.600 --> 00:13:58.879
hyper competition, winning at all costs, celts, etc. You know.
208
00:14:01.080 --> 00:14:03.879
We can have the hyper feminine,
which can become sentimental and needy and
209
00:14:03.919 --> 00:14:09.320
dependent. We can have sort of
dogmatic, sort of elder energy rather than
210
00:14:09.360 --> 00:14:13.840
the wise and loving energy. And
then we can have sort of the adolescent
211
00:14:13.960 --> 00:14:18.519
and immature child instead of the joyful
in a child I think we're talking about.
212
00:14:18.559 --> 00:14:22.960
So again, we need to cultivate
the positive aspects of all four of
213
00:14:22.000 --> 00:14:28.399
those as leaders and also make them
part of the cultures of our companies and
214
00:14:28.559 --> 00:14:33.759
our communities. And I completely agree
with that, and I do that work
215
00:14:33.799 --> 00:14:37.279
too to help do that for myself
as well. And in fact, you
216
00:14:37.360 --> 00:14:41.840
said you've done some work for yourself
to pre your own healing. This year,
217
00:14:41.279 --> 00:14:46.279
doctor Sisodia, I will be doing
a two hundred kilometer race in Bhutan
218
00:14:46.399 --> 00:14:50.120
in May over six days and stages, so you end up running about a
219
00:14:50.159 --> 00:14:54.080
marathon a day through through trails and
such in villages, and we get to
220
00:14:54.120 --> 00:14:58.320
stay in monkst villages and finish at
the monastery and the cliff. But I'm
221
00:14:58.320 --> 00:15:01.879
doing it for very much the same
reason that you did yours, and I
222
00:15:01.919 --> 00:15:05.480
am trying to cultivate that full being
in myself so that I can be a
223
00:15:05.519 --> 00:15:09.799
higher service to my clients, just
like you're saying. So. Really appreciate
224
00:15:09.879 --> 00:15:15.679
very much your message. Yeah,
that's that's wonderful. One of the things
225
00:15:15.679 --> 00:15:18.519
that I to me that your work
just makes complete, absolute sense. But
226
00:15:18.559 --> 00:15:22.559
I do encounter people that just don't
seem to get it. But you do
227
00:15:22.679 --> 00:15:26.960
say in your book, you say
that once someone understands capitalism can evolve to
228
00:15:26.440 --> 00:15:31.399
can evolve to meet genuine human needs, creating value, being of service to
229
00:15:31.399 --> 00:15:35.000
one another, and we can fulfill
our own self interest in a much richer,
230
00:15:35.320 --> 00:15:37.960
deeper way. Once you know that
is possible, why would you consider
231
00:15:39.039 --> 00:15:43.039
doing anything else and settling for less. I completely agree with that, but
232
00:15:43.080 --> 00:15:48.360
I do encounter people still who don't
believe this. Yeah, and I think
233
00:15:48.360 --> 00:15:52.080
it's you know, it's it's years
of conditioning, it's what they were taught.
234
00:15:52.120 --> 00:15:56.080
It's a belief system that they hold. You know, in many cases
235
00:15:56.159 --> 00:15:58.960
it has served them individually. Well. I see, if you've got us
236
00:16:00.080 --> 00:16:03.200
CEO who primarily is motivated by power
and money, which, by the way,
237
00:16:03.200 --> 00:16:07.960
I would say the majority of CEOs
that are currently CEOs of large companies
238
00:16:07.000 --> 00:16:11.360
are primarily motivated by power and money, and the system has served them very
239
00:16:11.360 --> 00:16:15.279
well, right, And so they
don't see anything wrong with it, really,
240
00:16:15.360 --> 00:16:19.559
despite the fact that there's all this
untold suffering that's going on with their
241
00:16:19.600 --> 00:16:22.720
employees and the families of the employees, and what's happening in the communities and
242
00:16:22.720 --> 00:16:26.919
the environment, and even their customers
help may be affected. So they don't
243
00:16:26.919 --> 00:16:30.799
see it because they don't feel it
personally and they don't actually care about those
244
00:16:30.799 --> 00:16:34.240
other things. So I think that's
a matter of elevating their consciousness awakening,
245
00:16:34.320 --> 00:16:38.320
or maybe in some cases we just
need leaders with a different consciousness at the
246
00:16:38.320 --> 00:16:42.080
top. Right, If you have
a leader who's primarily motivated by money,
247
00:16:42.120 --> 00:16:45.559
then that's you know, they're going
to operate the business in a certain way
248
00:16:47.120 --> 00:16:49.919
and it's going to end up using
and exploiting people so I think that's really
249
00:16:49.960 --> 00:16:53.799
the challenge that we have. You
know that we have to awaken the leaders
250
00:16:53.879 --> 00:16:59.320
or there or we have to have
leaders with a different consciousness in place,
251
00:16:59.399 --> 00:17:02.720
because for some people, you know, they say you will see it when
252
00:17:02.720 --> 00:17:03.559
you believe it. So if you
just want to believe it, you will
253
00:17:03.559 --> 00:17:07.440
never see it. You will you
will argue to the death that yeah,
254
00:17:07.480 --> 00:17:11.440
this is just not possible. If
you want to make money, to focus
255
00:17:11.480 --> 00:17:15.079
resolutely on making money, make that
your primary purpose. Well we show that
256
00:17:15.119 --> 00:17:18.279
that if you do that, that's
actually is harmful. You will be less
257
00:17:18.319 --> 00:17:22.440
successful over time. You know,
Victor Franco Daught is that at an individual
258
00:17:22.519 --> 00:17:26.319
level another person meaning right, yeah, yes, yes, that's another another
259
00:17:26.359 --> 00:17:32.000
one of my major fosi as well. Yeah, with that, doctor Socorty,
260
00:17:32.079 --> 00:17:33.519
let's grab our first break. I'm
your host, at least Cortez.
261
00:17:33.759 --> 00:17:37.599
We've been on the year of doctor
Roge Sosia, an fw all and Distinguished
262
00:17:37.599 --> 00:17:42.440
Professor of Global Business and Whole Foods
Market Research Scholar and Conscious Capitalism at Babson
263
00:17:42.519 --> 00:17:45.759
College. He's the co founder and
co chairman of Conscious Capitalism, Inc.
264
00:17:47.039 --> 00:17:51.359
And he's the co author of Conscious
Capitalism Liberating the Heroic Spirit of Business and
265
00:17:51.440 --> 00:17:55.680
Wall Street Journal bestseller Everybody Matters.
He joined it today from Boston, Massachusetts.
266
00:17:55.680 --> 00:17:59.839
We've been talking a bit about where
his interest came from it for this,
267
00:18:00.160 --> 00:18:03.680
for this current book, The Healing
Organization after the Rcrediato, some of
268
00:18:03.720 --> 00:18:06.039
the stories that he shares from the
book. Stay with us, We'll be
269
00:18:06.119 --> 00:18:30.839
right back. Alise Cortez is a
speaker and engagement and development catalyst. She
270
00:18:30.960 --> 00:18:36.799
designs and delivers professional development, leadership
and engagement workshops and can bring her expertise
271
00:18:36.839 --> 00:18:41.559
to your organization. She will help
ignite meaningful development within your workforce that will
272
00:18:41.599 --> 00:18:45.640
increase employee engagement, performance and retention. To learn more or to invite Elise
273
00:18:45.720 --> 00:18:52.039
to speak to your organization, please
visit her at www dot Elise Cortez dot
274
00:18:52.039 --> 00:18:56.039
com. She would welcome the opportunity
to help get your employees working on purpose.
275
00:19:03.240 --> 00:19:07.359
This is working on Purpose with Elise
Cortez. To reach our program today,
276
00:19:07.519 --> 00:19:14.519
send an email to Elise ali Se
at Elise Cortez dot com. Now
277
00:19:15.039 --> 00:19:23.480
back to working on Purpose. Thanks
for staying with us and welcome back to
278
00:19:23.519 --> 00:19:26.880
working on Purpose. If you're just
joining us, my guests, Doctor Rojasdia,
279
00:19:27.000 --> 00:19:30.960
the co founder and co chairman of
Conscious Capitalism, Inc. And the
280
00:19:30.000 --> 00:19:34.200
co author of the healing organization Awakening
the Conscience of Business to help save the
281
00:19:34.240 --> 00:19:38.079
world. I'm your host, Elise
Cortez. Before we get into the story
282
00:19:38.079 --> 00:19:44.279
starts Todia, I want to say
something about the conversation that the Business Roundtable
283
00:19:44.319 --> 00:19:48.519
Statement of Purpose that was kicked off
last August twenty nineteen, and it was
284
00:19:48.640 --> 00:19:52.680
really for the listeners who haven't seen
this. The idea was that business was
285
00:19:52.720 --> 00:19:59.240
to serve all stakeholders. And I've
been very interested in the counter arguments that
286
00:19:57.920 --> 00:20:03.519
that has spurred. What is your
stance, what's your what's what's your finger
287
00:20:03.640 --> 00:20:07.480
on the pulse for this conversation?
Why do you think it's so it's stirring
288
00:20:07.559 --> 00:20:15.079
up so much contention the Business Roundtable
statement, Yes, yeah, I think
289
00:20:15.440 --> 00:20:18.319
again that's what I was talking about
earlier. I know. So there are
290
00:20:18.880 --> 00:20:22.599
some i would say, fundamentalist capitalists
out there, right, so the Milton
291
00:20:22.720 --> 00:20:29.400
Freedman school which still exists and a
lot of people still subscribe to that that
292
00:20:29.480 --> 00:20:33.160
business is only about profit maximization.
Everything else is a distraction from that.
293
00:20:33.240 --> 00:20:34.839
So when the Business Roundtable says,
no, you need to have a purpose,
294
00:20:34.839 --> 00:20:37.119
separate from that, you need to
take care of all your stakeholders,
295
00:20:37.119 --> 00:20:44.599
not just as shareholders. That to
them, you know, just doesn't intrude
296
00:20:44.680 --> 00:20:48.039
their belief system. And so I
think we're you know, that's where in
297
00:20:48.079 --> 00:20:52.640
the middle of that transition. I
think it's kind of a paradigm shift that's
298
00:20:52.640 --> 00:20:55.480
happening, and there's going to be
a lot of resistance. Anytime there's a
299
00:20:55.480 --> 00:20:59.839
new paradigm they're trying to upend and
existing paradigm. You're going to see,
300
00:21:00.519 --> 00:21:03.000
you know, it's kind of like
episode two of Star Wars. It's kind
301
00:21:03.000 --> 00:21:07.720
of the Empire strikes back. It's
like the Force awakens. That's been going
302
00:21:07.720 --> 00:21:11.920
on for a while. The Force
has been awakening, but then the Empire
303
00:21:11.960 --> 00:21:14.720
always strikes back, right, and
then there's always a third chapter, which
304
00:21:14.720 --> 00:21:18.960
is the Return of the Jedi is
sort of the conclusion of that. Right,
305
00:21:18.119 --> 00:21:21.960
I think we are to stay with
it. We go, we know
306
00:21:22.000 --> 00:21:25.400
we're going to encounter resistance. But
this is indeed a better way, and
307
00:21:25.440 --> 00:21:29.319
this is the only way. We
can no longer afford that old way because
308
00:21:29.359 --> 00:21:33.880
that has in fact caused too many
of the so called externalities which are now
309
00:21:33.920 --> 00:21:37.079
adding up. You know, that's
simply not tenable anymore. We will destroy
310
00:21:37.119 --> 00:21:40.880
ourselves and destroy the planet if we
continue down that path, So we definitely
311
00:21:40.920 --> 00:21:44.480
need to change. The answer is
not to get rid of capitalism. We
312
00:21:44.519 --> 00:21:47.039
don't need to decimate capitalism. It's
the most thing we could do, but
313
00:21:47.079 --> 00:21:49.400
we need to elevate it. Yes, capitalism is a system, and like
314
00:21:49.440 --> 00:21:53.720
any other system, it functions depending
on the consciousness of the user, right,
315
00:21:53.759 --> 00:21:56.000
and how we approach it, what's
the purpose for it? One of
316
00:21:56.079 --> 00:22:00.279
the connections between the elements of it. And you change the vopos of any
317
00:22:00.279 --> 00:22:03.559
system, it's behavior changes adidly.
And that's what we're trying to do,
318
00:22:03.599 --> 00:22:11.880
is change the pocos and the relationships
within capitalism involvement. And you just really
319
00:22:11.920 --> 00:22:14.680
do so beautifully in your book dartor
Socidio. But at least the two that
320
00:22:14.680 --> 00:22:18.319
I've read so far, and the
chapter that you have in that this current
321
00:22:18.319 --> 00:22:22.559
book, the Healing Organization on evolving
from Empire to ministry, from conquering to
322
00:22:22.640 --> 00:22:27.000
caring for Me really really opened my
eyes to just what you said before about
323
00:22:27.519 --> 00:22:30.759
the old and the new world,
and it was very compelling. How you
324
00:22:30.960 --> 00:22:33.559
how when when we when I read
that, and I'm going to ask you
325
00:22:33.640 --> 00:22:37.640
to share some of it now if
you will, You're right. I mean,
326
00:22:37.880 --> 00:22:41.000
it's so these ideas, these old
ideas that we've accepted from the military
327
00:22:41.119 --> 00:22:45.759
and conquering and such, are so
much a part of our vernacular today it's
328
00:22:45.799 --> 00:22:48.559
really hard to separate them. So
will you share for our listeners some of
329
00:22:48.559 --> 00:22:52.519
these historical hallmarks of empire and conquering
that you do in the books so we
330
00:22:52.559 --> 00:22:57.160
can get present to what we're what
we're dealing with here. Yeah, so
331
00:22:57.319 --> 00:23:03.720
human history has been more with first
of all, masculine energy and men dominating
332
00:23:03.720 --> 00:23:10.640
every aspect of society in the absence
of the sort of balancing feminine that becomes
333
00:23:10.759 --> 00:23:14.160
hyper masculine, that becomes you know, as I said, domination, aggression,
334
00:23:15.279 --> 00:23:18.119
conquering, winning at all costs,
and so forth. So we've seen
335
00:23:18.200 --> 00:23:22.920
that in the political realm, of
course, we've seen that with the empires
336
00:23:22.920 --> 00:23:29.079
that have existed. All empires have
existed essentially to fulfill and serve the ego
337
00:23:30.000 --> 00:23:33.680
of the emperor, right, or
somebody who wanted to go from being a
338
00:23:33.799 --> 00:23:37.279
king to an emperor, going to
be called so and so the great right.
339
00:23:37.599 --> 00:23:45.799
So there's a there's an uninsatiable appetite
there for power and riches that can
340
00:23:45.839 --> 00:23:51.000
never really be fulfilled. But in
the pursuit of that, there's a countless,
341
00:23:51.039 --> 00:23:53.720
untold amount of human suffering that has
happened. Right, So millions of
342
00:23:53.759 --> 00:24:00.680
people get killed and lands get conquered, and the empire spreads and and ultimately
343
00:24:00.680 --> 00:24:04.480
the whole thing falls apart once the
emperor dies or is killed, and there's
344
00:24:04.519 --> 00:24:10.680
no real lasting positive impact from that. There might be a few monuments and
345
00:24:10.720 --> 00:24:15.240
buildings or whatever, but that's the
energy that has driven so much. And
346
00:24:15.480 --> 00:24:18.319
one of the interesting stories that I
did found, and I happened to be
347
00:24:18.359 --> 00:24:19.680
in a part of India a few
years ago, I was invited to speak
348
00:24:19.680 --> 00:24:25.359
in a state of Orissa, and
I went to visit this site where the
349
00:24:25.359 --> 00:24:30.240
emperor Ashoka, who was literally the
greatest emperor in the history of India and
350
00:24:30.400 --> 00:24:36.119
maybe one of the greatest dads defined
by how you measure empires, the size
351
00:24:36.480 --> 00:24:41.680
and in scale and growth of the
sort of the span of where they controlled
352
00:24:42.160 --> 00:24:48.839
almost all of modern India and beyond. And that's the place where he fought
353
00:24:48.839 --> 00:24:52.440
his final battle to conquer the last
remaining hold out kingdom and make it part
354
00:24:52.480 --> 00:24:57.160
of his empire. And that's where
he had his awakening as he watched as
355
00:24:57.200 --> 00:25:00.440
he walked on that battlefield the morning
after the war had ended, one hundred
356
00:25:00.440 --> 00:25:03.200
thousand of his soldiers had died one
hundred thousand on the other side, and
357
00:25:03.240 --> 00:25:07.960
millions of people were impacted. And
as he normally would have walked in triumph,
358
00:25:07.960 --> 00:25:12.079
and on that day, he saw
the blood and the dead bodies,
359
00:25:12.119 --> 00:25:17.440
and some were not yet dead and
screaming in pain. And the water,
360
00:25:17.599 --> 00:25:22.640
the blood was flowing down a hill
from this battlefield down to a river,
361
00:25:22.680 --> 00:25:26.480
and that river was literally running red
with all that blood in it. And
362
00:25:26.559 --> 00:25:30.319
he had this deep awakenings, Oh
my God, what am I doing?
363
00:25:30.480 --> 00:25:33.920
Why am I causing all the suffering? You know? And he awakened that
364
00:25:34.119 --> 00:25:41.000
day and he basically committed that he
would never cause any more suffering to any
365
00:25:41.119 --> 00:25:45.200
humans or animals again, and then
he would do everything he could to prevent
366
00:25:45.279 --> 00:25:48.200
that in the world. He embraced
Buddhism, and you know, there's the
367
00:25:48.200 --> 00:25:52.000
whole next chapter of his life where
really he became. He went from being
368
00:25:52.039 --> 00:25:56.279
an empire to being a ministry.
He took his army and basically created an
369
00:25:56.359 --> 00:26:02.559
army of missionaries, and he embraced
Buddhism and then he sent emissaries all over
370
00:26:02.640 --> 00:26:06.160
Asia, and that's why we have
Buddhism in places so far from India.
371
00:26:06.160 --> 00:26:08.799
I mean, they originated there,
and now it's much more prevalent in East
372
00:26:08.839 --> 00:26:15.400
Asia, right in Japan, in
China and more many other places. So
373
00:26:15.079 --> 00:26:18.240
a Showka was responsible for that.
He sent his own son and daughter as
374
00:26:18.279 --> 00:26:23.279
missionaries and other places. So that's
an example of a shift from an empire
375
00:26:23.359 --> 00:26:26.920
mindset to a missionary mindset. Right, one is spreading suffering and feeding the
376
00:26:27.000 --> 00:26:32.480
ego, and the other one is
spreading healing and feeding your soul. That's
377
00:26:32.599 --> 00:26:34.400
really I think the parallel that I'm
trying to rather is with the world of
378
00:26:34.440 --> 00:26:38.119
business today. We don't have that
many political empires for the most part.
379
00:26:38.160 --> 00:26:44.079
That's died away, but we replace
that with business empires, and the same
380
00:26:44.160 --> 00:26:49.319
energy drives the growth of business empires. There are founders there whose quest for
381
00:26:49.519 --> 00:26:53.359
more power, more control, more
influenced, you know, more impact is
382
00:26:53.440 --> 00:26:57.880
never ending. And in the pursuit
of that, you know, they pursue
383
00:26:57.960 --> 00:27:03.680
growth for those real reasons, and
in the process they cause enormal suffering in
384
00:27:03.759 --> 00:27:07.039
the companies that they acquire, and
how they then manage and run and lead
385
00:27:07.079 --> 00:27:10.839
those companies. I use the example
of a Brazilian company called THREEG Capital,
386
00:27:11.559 --> 00:27:15.160
which over the last couple of decades
has had a massive impact in the world
387
00:27:15.200 --> 00:27:21.279
and has acquired a whole bunch of
companies and created these massive, large companies
388
00:27:21.279 --> 00:27:26.480
in the field of beer and fast
food and a few other areas process foods
389
00:27:26.519 --> 00:27:30.759
and so forth. But the impact
that they have on the lives of the
390
00:27:30.759 --> 00:27:36.799
people who work there and those and
the customers and others ultimately is very negative
391
00:27:37.200 --> 00:27:40.920
and it causes great suffering. So
when THREEG Capital comes to town, you
392
00:27:40.960 --> 00:27:42.640
know that life is going to get
very harsh and very difficult and very tough
393
00:27:44.200 --> 00:27:45.839
for all the employees of that company. That customers are not going to be
394
00:27:45.880 --> 00:27:51.079
as well served, and we're going
to be creating products that are not necessarily
395
00:27:51.160 --> 00:27:55.240
good for their health and well being, etc. So that's one way the
396
00:27:55.240 --> 00:28:00.000
Empire building energy behind business growth,
which is I would say the dominant energy
397
00:28:00.119 --> 00:28:04.880
out there causing stamendous suffering. But
there's another energy behind which the example that
398
00:28:04.960 --> 00:28:08.920
I use there as Barry Vamula and
Bob Chapman, who until now I think
399
00:28:08.960 --> 00:28:14.599
he's about one hundred and twelve companies
that were dying and struggling and turn them
400
00:28:14.640 --> 00:28:18.240
around. And these were small manufacturing
businesses in the industrial Midwest and now increasingly
401
00:28:18.319 --> 00:28:22.359
in Europe and other parts of the
world, and they are not able to
402
00:28:22.400 --> 00:28:27.079
compete, and they're not able to
be profitable. And he acquires them and
403
00:28:27.119 --> 00:28:32.680
turns them around, right through a
combination of good leadership and management, but
404
00:28:32.720 --> 00:28:37.799
also changing the culture and making caring
for people the primary element of these businesses,
405
00:28:38.279 --> 00:28:41.799
because he says, we measure success
by the way we touch the lives
406
00:28:41.799 --> 00:28:45.559
of people. Really the same people, same business, same location. These
407
00:28:45.599 --> 00:28:49.519
businesses are not thriving, and those
people are thriving, and their families and
408
00:28:49.559 --> 00:28:53.640
their children and their communities are all
thriving. Right, And so Bob is
409
00:28:53.680 --> 00:28:59.519
on a mission to save in a
way, the future for these towns and
410
00:28:59.599 --> 00:29:03.279
for these people. And I was
with him recently and he said he's looking
411
00:29:03.279 --> 00:29:06.799
at I said, I know what
I uptown. He said, looking at
412
00:29:06.799 --> 00:29:10.440
another twelve or so acquisitions this year. And I said, Bob, why
413
00:29:10.440 --> 00:29:12.079
do you need Do you already have
one hundred and eight or more companies?
414
00:29:12.200 --> 00:29:15.640
Right? You know what? You're
busy enough? Yeah, And you know
415
00:29:15.680 --> 00:29:19.759
whyn't You're enjoying your twenty six grandchildren
and spending one. And he said,
416
00:29:19.799 --> 00:29:22.920
I don't know how much time I
have left, and on my death bed,
417
00:29:22.920 --> 00:29:26.559
I will not be proud of the
machines we built or the money I
418
00:29:26.640 --> 00:29:29.640
made. I'll be proud of the
lives we touch. And before I die,
419
00:29:29.680 --> 00:29:32.759
I want to touch as many lives
as possible. And I said,
420
00:29:32.759 --> 00:29:36.400
Bob, you're not growing a business, You're spending a ministry. You know
421
00:29:36.480 --> 00:29:41.599
the way a ministry should be,
which is about spending healing right and bringing
422
00:29:41.640 --> 00:29:45.880
hope to people. So I think
that's the energy that should motivate us to
423
00:29:45.960 --> 00:29:51.480
grow. Bob feels an obligation to
grow, not because of his own needs,
424
00:29:51.519 --> 00:29:55.119
but because he wants to serve as
many people as he can. And
425
00:29:55.160 --> 00:29:57.160
there are people now who are waiting, you know, for him to show
426
00:29:57.240 --> 00:30:02.359
up, right, Because if Bob
Chapman comes to Tom, that means you
427
00:30:02.440 --> 00:30:06.759
have a future. Good things are
going to happen. I want to just
428
00:30:06.839 --> 00:30:10.920
celebrate that really quick. Doctors as
Odia to be a person like Bob Chapman.
429
00:30:11.599 --> 00:30:14.559
I share that idea, that urgency
that I want to touch as many
430
00:30:14.599 --> 00:30:18.519
lives positively as I possibly can before
I'm dropped into the ground. And I
431
00:30:18.599 --> 00:30:22.240
appreciate that he still feels that urgency
despite what he's already done. And I
432
00:30:22.279 --> 00:30:27.279
hope our listeners are really getting present
to just the possibility of the magnificence of
433
00:30:27.279 --> 00:30:32.640
the human spirit and what really can
be done when our paradigms are shifted in
434
00:30:32.640 --> 00:30:37.440
our mental models are shifted more towards
the positive of ministry and caring instead of
435
00:30:37.680 --> 00:30:41.160
empires and conquering. So beautiful example
in him. In fact, you have
436
00:30:41.240 --> 00:30:45.480
several stories in your book that we
don't have time to go through all of
437
00:30:45.519 --> 00:30:47.759
them, but I wanted for you
to share a few more of them if
438
00:30:47.759 --> 00:30:51.880
you would. Doctors as Odhia.
One of them that I really gravitated to
439
00:30:52.160 --> 00:30:56.279
was the story of non Kushori Shoudery
and why he is such a great example
440
00:30:56.279 --> 00:31:00.359
of a CEO who is creating a
healing organization. Will you share a little
441
00:31:00.359 --> 00:31:03.720
bit about him and what he's up
to? Sure? So, he is
442
00:31:03.799 --> 00:31:08.880
the founder and CEO of a company
called Jaypool Rugs, which is a company
443
00:31:08.920 --> 00:31:15.519
that produces handwoven carpets that are made
by traditional artisans who have been practicing this
444
00:31:15.640 --> 00:31:19.839
craft for thousands of years, and
in India, a lot of these things
445
00:31:19.839 --> 00:31:22.920
are done. You know, it's
organized by the cast system, right,
446
00:31:22.960 --> 00:31:26.799
so you're kind of born into the
Weber community and those are the people who
447
00:31:26.839 --> 00:31:32.680
make these carpets. The unfortunate reality
of India is that there's a deep stigma
448
00:31:32.680 --> 00:31:37.000
associated with certain casts and some are
considered untouchable. And that happens to be
449
00:31:37.039 --> 00:31:42.000
one of them. And so you
can imagine the life that you have if
450
00:31:42.039 --> 00:31:45.559
you're born into one of those families. So imagine if you're born as a
451
00:31:45.599 --> 00:31:48.519
girl into one of those families.
Now that's the sort of the lowest of
452
00:31:48.599 --> 00:31:53.079
the low that you can achieve and
you know, or be born into in
453
00:31:53.599 --> 00:31:56.960
this life. You're born into an
untouchable family and your girl, which means
454
00:31:56.960 --> 00:32:00.160
you will get fed lost and you
will get edge cat it at all if
455
00:32:00.240 --> 00:32:04.480
you know at last, I mean
after the boys educated, most likely you
456
00:32:04.480 --> 00:32:07.319
won't get educated. And at an
early age, you know, you will
457
00:32:07.359 --> 00:32:13.160
start taking care of your younger siblings
and you will start took them clean and
458
00:32:13.200 --> 00:32:15.599
then also start to when you're ten
years old, probably start to working on
459
00:32:15.640 --> 00:32:19.440
the carpets, right, And that's
your life. And then you get married
460
00:32:19.480 --> 00:32:24.920
off somewhere in your teens to another
We were family with her husband's probably alcoholic
461
00:32:25.000 --> 00:32:30.599
and abusive, and there you're expected
to everything you were doing already and have
462
00:32:30.720 --> 00:32:35.240
children and in fact continue to make
carpets you were more intensively, right,
463
00:32:35.680 --> 00:32:38.960
And so that's a life. You're
illiterate, you're abused by your in laws,
464
00:32:39.000 --> 00:32:44.960
by your husband, and by the
contractors who bring these jobs to these
465
00:32:45.000 --> 00:32:49.559
women in these villages promise them a
certain amount of money if they completed in
466
00:32:49.559 --> 00:32:52.119
a certain amount of time. Typically
don't end up paying them that or playing
467
00:32:52.160 --> 00:32:55.440
a fashion of that, and then
abuse them verbally and physically. It's actually
468
00:32:55.440 --> 00:33:00.480
in other ways. So that's kind
of the reality of their horrific existence.
469
00:33:00.519 --> 00:33:04.680
And none the Kishore show that he
came into this world, and you know,
470
00:33:04.759 --> 00:33:07.599
he said, I want to serve
these people. He said, they
471
00:33:07.640 --> 00:33:09.880
are the innocence. They have never
harmed anybody. All they've done is take
472
00:33:09.920 --> 00:33:14.839
care of other people and meet their
needs and never ask for anything for themselves.
473
00:33:15.480 --> 00:33:16.920
And I want to serve them and
I want to make their lives better.
474
00:33:17.640 --> 00:33:22.519
And so he started his company,
Japo Drugs, where they seek out
475
00:33:22.680 --> 00:33:27.960
these women and they treat them with
respect and dignity, They pay them much
476
00:33:28.079 --> 00:33:32.359
better, they have much better working
environment. They also have a foundation that
477
00:33:32.519 --> 00:33:38.240
educates them, teaches them basic literacy
and math skills and accounting skills, encourages
478
00:33:38.279 --> 00:33:42.480
them to become sort of small entrepreneurs
within the system, so they can then
479
00:33:42.519 --> 00:33:46.039
hire other women and then sort of
subcontract to the company so they can become,
480
00:33:46.599 --> 00:33:53.440
you know, more more prosperous than
they than they were before. And
481
00:33:53.599 --> 00:33:57.480
so I saw an example of this
when I went and visited and met a
482
00:33:57.480 --> 00:34:00.440
woman named Shanty. And that was
the story that I told. He was
483
00:34:00.480 --> 00:34:04.960
her story, and she had five
children, and she was almost reduced to
484
00:34:06.240 --> 00:34:09.199
starvation or close to starvation at times. She has to sell her jewelry to
485
00:34:09.239 --> 00:34:13.480
buy food or to pay some of
the other workers that were working with her.
486
00:34:14.119 --> 00:34:16.760
And then she was discovered by Jeff
Rugs, and her life today is
487
00:34:16.800 --> 00:34:23.000
completely turned around. She has five
children. The oldest has already graduated at
488
00:34:23.000 --> 00:34:25.679
college, second is in college,
the third is in eleventh, one is
489
00:34:25.679 --> 00:34:30.760
in ten when a boy, the
youngest boys in seventh. This illiterate,
490
00:34:30.880 --> 00:34:36.320
penniless woman is now going to have
five children graduate from college. She has
491
00:34:36.360 --> 00:34:37.840
a life of respect and dignity.
When I met her, you know,
492
00:34:37.920 --> 00:34:40.880
she was laughing, and you know, and she said, if you came
493
00:34:40.920 --> 00:34:44.880
some years ago. I would be
sitting on the floor with my head covered
494
00:34:44.880 --> 00:34:47.000
and I would not even be able
to look at you. I don't Today
495
00:34:47.039 --> 00:34:51.360
she'll walk up to you and shake
your hands and ask you in English,
496
00:34:51.360 --> 00:34:54.199
how are you? You know,
that's the transformation that's possible. And asked
497
00:34:54.239 --> 00:34:58.880
her how do you feel about mister
Cholsey and what he's done? In fact,
498
00:34:58.880 --> 00:35:00.920
he's actually he's just started, right, She said, I don't have
499
00:35:00.960 --> 00:35:05.360
the words, you know, she
said to me, he is much more
500
00:35:05.440 --> 00:35:08.199
than my mother and father. To
me, he is God because he gave
501
00:35:08.239 --> 00:35:13.079
me life. I was alive,
but I didn't have a life, and
502
00:35:13.159 --> 00:35:15.960
now I have a life, and
my children have a life and their children
503
00:35:15.000 --> 00:35:19.000
will have a life. Right.
So that's the power. And you multiply
504
00:35:19.119 --> 00:35:22.920
that by forty thousand of these women
that are part of their system. Right,
505
00:35:22.960 --> 00:35:27.840
So the transformation is enormous. And
now they're also extending that to their
506
00:35:27.880 --> 00:35:30.920
customers. You know, they're saying
that you can either go into a store
507
00:35:30.960 --> 00:35:36.159
and look at the cheapest carpet and
just buy it and go home, or
508
00:35:36.280 --> 00:35:37.880
you can buy one of our rugs
and there'll be a barcode on the back
509
00:35:37.920 --> 00:35:43.760
and if you point your phone at
it, you'll get linked to a video
510
00:35:43.760 --> 00:35:46.480
of a family who made that,
and you will see the impact that this
511
00:35:46.599 --> 00:35:50.840
has had on their lives and their
children. They said, we're not selling
512
00:35:50.840 --> 00:35:53.840
you a carpet. We are sending
you a family's blessings through this carpet.
513
00:35:54.840 --> 00:35:58.880
And so he said, we're going
to heal our customers and we're going to
514
00:35:58.960 --> 00:36:01.559
give them no sort of a sense
of you know, the way that they
515
00:36:01.599 --> 00:36:06.800
spend their money actually makes a difference
in the lives of others, and that
516
00:36:06.880 --> 00:36:10.920
way we can start to spread this
this idea of healing throughout. That is
517
00:36:10.960 --> 00:36:16.360
so beautiful. Doctors to Sodium,
I'm gonna work on being not getting reduced
518
00:36:16.360 --> 00:36:21.280
to tears here because that was so
beautiful. But the power, the alluring,
519
00:36:21.320 --> 00:36:23.360
beautiful power of that. Who wouldn't
want to aspire for that? So
520
00:36:23.800 --> 00:36:27.400
thank you for sharing that. Let
me take us to our last break here.
521
00:36:27.760 --> 00:36:29.840
I'm at least Cortez, your host. We've been on the air with
522
00:36:29.880 --> 00:36:32.480
doctor ars to Sodia and F.
W. Oland, Distinguished Professor of Global
523
00:36:32.480 --> 00:36:37.920
Business and Whole Foods market Research,
scholar and conscious Capitalism at Babson College.
524
00:36:37.119 --> 00:36:40.360
He's the co founder and co chairman
of Conscious Capitalism, Inc. He is
525
00:36:40.400 --> 00:36:45.360
the co author of Conscious Capitalism,
Liberating the Heroic Spirit of Business and Wall
526
00:36:45.400 --> 00:36:50.880
Street Journal bestseller Everybody Matters. He
joges today from Boston, Massachusetts. After
527
00:36:50.920 --> 00:36:52.880
the break, we're going to talk
about how to become a healing organization and
528
00:36:52.960 --> 00:37:16.599
a healing leader. Stay with us, we'll be right back. Elise Cortez
529
00:37:16.719 --> 00:37:22.119
is a speaker and engagement and development
catalyst. She designs and delivers professional development,
530
00:37:22.239 --> 00:37:28.079
leadership and engagement workshops and can bring
her expertise to your organization. She
531
00:37:28.119 --> 00:37:32.679
will help ignite meaningful development within your
workforce that will increase employee engagement, performance
532
00:37:32.760 --> 00:37:37.000
and retention. To learn more or
to invite Elise to speak to your organization,
533
00:37:37.159 --> 00:37:43.280
please visit her at www dot Elise
Cortez dot com. She would welcome
534
00:37:43.280 --> 00:37:52.679
the opportunity to help get your employees
working on purpose. This is working on
535
00:37:52.760 --> 00:37:58.480
Purpose with Elise Cortez. To reach
our program today, send an email to
536
00:37:58.559 --> 00:38:05.920
Elise al at Elise Cortez dot com. Now back to working on Purpose.
537
00:38:12.159 --> 00:38:14.800
Thanks for staying with us, and
welcome back to working on Purpose. If
538
00:38:14.840 --> 00:38:17.119
you're just tuning in, my guest
is doctor Roger Scodia, the co founder
539
00:38:17.159 --> 00:38:21.119
and co chair. I'mun of Conscious
Capitalism, Inc. And the author of
540
00:38:21.280 --> 00:38:24.800
the healing organization Awakening the Conscious of
Business to help save the world. I'm
541
00:38:24.840 --> 00:38:29.880
your host, Elise Cortez. So, doctor Scotia. Now that we have
542
00:38:30.079 --> 00:38:35.440
helped our listeners understand the opportunity here
and present some really fantastic examples, the
543
00:38:35.519 --> 00:38:38.519
last thing I want to do is
give them some actionable ways they can really
544
00:38:38.559 --> 00:38:43.800
start to change those their mental models
and work toward this idea of a healing
545
00:38:43.880 --> 00:38:49.039
organization. And so I want to
talk about you mentioned three principles that distinguish
546
00:38:49.079 --> 00:38:52.000
a healing organization. I think it
would be useful for us to be able
547
00:38:52.000 --> 00:38:54.840
to share those with our listeners.
So would you would you talk about those?
548
00:38:55.880 --> 00:39:00.159
Sure, There's one thing I'd like
to say before that. You know
549
00:39:00.239 --> 00:39:07.000
that ultimately what this is about is
liberating certain forces that already exist within the
550
00:39:07.159 --> 00:39:10.159
organization, giving them permission to manifest. Right, So I say that the
551
00:39:10.280 --> 00:39:15.920
most abundant resource on this planet is
unexpressed human caring. You know, human
552
00:39:15.960 --> 00:39:21.800
beings have a need to care for
themselves, for each other, for causes,
553
00:39:21.960 --> 00:39:28.119
you know, for many things.
And our organizations can either amplify or
554
00:39:28.159 --> 00:39:31.679
they can diminish our capacity or caring, and otherwise they can become vehicles where
555
00:39:31.679 --> 00:39:37.679
we can express that or places where
we need to suppress that. And traditionally
556
00:39:37.920 --> 00:39:40.000
it's been the latter, right,
because we've thought about business as this place
557
00:39:40.000 --> 00:39:43.480
where we put on our mask in
armor and go to battle and fight the
558
00:39:43.519 --> 00:39:45.239
competitors and you know, win the
battles and do all of that. Right,
559
00:39:45.960 --> 00:39:51.400
we're supposed to leave our humanity behind
and showing any sign of compassion and
560
00:39:52.000 --> 00:39:55.039
caring, et cetera is seen as
weakness that you can't win in the world
561
00:39:55.159 --> 00:39:58.880
if you're if you're going to be
operating in that we have to be nucleus
562
00:39:59.000 --> 00:40:02.000
right only the parent it survive and
doggy doll. And it's not personally all
563
00:40:02.039 --> 00:40:07.719
of that. But in fact,
as our work has been all about this
564
00:40:07.920 --> 00:40:10.320
that womanis are built on love and
care actually more powerful. If we can
565
00:40:10.360 --> 00:40:15.440
bring our full humanity to work,
we will actually have far more powerful businesses.
566
00:40:15.960 --> 00:40:21.119
So there's all of this unexpressed caring
that exists in every company, all
567
00:40:21.159 --> 00:40:24.679
these people with a tremendous capacity for
caring and for doing things for each other.
568
00:40:25.199 --> 00:40:29.719
And then on the other sidea of
all this silent suffering. You have
569
00:40:29.800 --> 00:40:34.320
people who are dealing with extraordinary things
every day of their lives. You know,
570
00:40:34.480 --> 00:40:37.119
there was a thought bubble that we
could make visible above everybody's head about
571
00:40:37.119 --> 00:40:39.440
what they're really worried about and thinking
about it. You know, it would
572
00:40:39.440 --> 00:40:43.960
break your heart when you realize what
your colleagues are dealing with. And yet
573
00:40:44.039 --> 00:40:45.840
for the most part, people are
silent, and they're just doing their work
574
00:40:46.039 --> 00:40:51.599
right there, storic and they're heroic, and at the same time it is
575
00:40:51.639 --> 00:40:55.000
eating away at them and ultimately impacting
their health and probably shockening their lives and
576
00:40:55.079 --> 00:40:58.599
so forth. So if we can
allow these two things to come out of
577
00:40:58.639 --> 00:41:01.719
the corporate closet that I hadn't know
way, the unexpressed caring and the silence
578
00:41:01.760 --> 00:41:07.079
suffering, if we create a culture
where people are able to express, you
579
00:41:07.159 --> 00:41:09.719
know, what they're dealing with and
what they need, and people are also
580
00:41:10.000 --> 00:41:15.280
encouraged and able to help each other, right, I think that's going to
581
00:41:15.400 --> 00:41:16.760
go a long way, and that's
something that has to be modeled at the
582
00:41:16.840 --> 00:41:22.199
top. Leaders have to really model
that. Right. There's a good principle
583
00:41:22.280 --> 00:41:25.280
that we talk about when we write
about graced and bakery we're burning glassman you
584
00:41:25.360 --> 00:41:30.639
know, talked about bearing witness right, that we have to bear witness to
585
00:41:30.719 --> 00:41:34.480
the suffering that's out there. We
have to be able to see what our
586
00:41:34.519 --> 00:41:37.400
people are struggling with within the company. And once you bear witness and then
587
00:41:37.519 --> 00:41:42.159
loving action will naturally arise from that. So I think we need to create
588
00:41:42.199 --> 00:41:45.519
a culture in which that happens,
where we surface and then allow people to
589
00:41:45.599 --> 00:41:49.639
meet each other's needs. You know, we have we have we are here
590
00:41:49.760 --> 00:41:52.920
to care for each other, right
and business is a way for us to
591
00:41:52.000 --> 00:41:54.760
do that at scale, and we
can do that for our customers, but
592
00:41:54.840 --> 00:41:59.880
we can also do that internally.
I remember one of the experiences I have
593
00:42:00.320 --> 00:42:06.280
was this vision of there's a woman
from Indian known as Amerge is the huging
594
00:42:06.400 --> 00:42:10.000
saint. Out of her She goes
on the world and basically hugs people,
595
00:42:10.079 --> 00:42:14.199
and people will stand in line for
eight hours and the hot sun, just
596
00:42:14.320 --> 00:42:16.880
waiting for a hut and she doesn't
even say anything, but they feel this
597
00:42:17.000 --> 00:42:21.760
surge of unconditional love from her,
and many of them walk away in tears.
598
00:42:22.360 --> 00:42:23.519
And the message that I got,
I got an image of all these
599
00:42:23.559 --> 00:42:28.679
people standing and waiting for this hug
and the message I got was all these
600
00:42:28.719 --> 00:42:32.199
people could be hunging each other.
We have they have what they're looking for,
601
00:42:32.360 --> 00:42:35.559
and you don't need to go to
another place and find it in some
602
00:42:35.679 --> 00:42:37.800
other person. And that's what we're
all here to do. So I think
603
00:42:37.840 --> 00:42:44.199
that's a fundamental principle. And beyond
that in the book we talk about whereas
604
00:42:44.199 --> 00:42:46.599
other practices that we've kind of distilled
from the twenty five stories. You know
605
00:42:46.719 --> 00:42:51.239
that we have first of all,
that we assume as a leader of the
606
00:42:51.280 --> 00:42:55.119
moral responsibility to prevent and alleviate unless
they suffering, find out what is causing,
607
00:42:55.239 --> 00:43:00.880
unless they suffering. Well, these
rules and practices that we have right
608
00:43:00.119 --> 00:43:04.039
and there are many examples of each
of these that we talk about in our
609
00:43:04.119 --> 00:43:07.400
stories. If we just have a
hierarchical way of being where you know,
610
00:43:07.519 --> 00:43:12.719
people are abusing the people below them, If are we in some ways enabling
611
00:43:12.760 --> 00:43:15.639
abuse, are we impact settling for
neutrality when we should be looking to have
612
00:43:15.679 --> 00:43:20.480
a positive impact, we're just looking
to do less harm or actually actively looking
613
00:43:20.519 --> 00:43:22.679
to do more good, whether it
comes to the environment or when it comes
614
00:43:22.719 --> 00:43:28.159
to communities and so forth. I
think another element here is to recognize their
615
00:43:28.239 --> 00:43:32.000
employees in many ways are the first
stakeholder that we have to All stakeholders matter,
616
00:43:32.119 --> 00:43:36.360
obviously, and the well being or
everybody is important, but we have
617
00:43:36.519 --> 00:43:38.719
to start healing begins at home,
and home is really the company itself and
618
00:43:38.760 --> 00:43:44.920
the employees. And there a lot
of companies that are noble or trying to
619
00:43:45.079 --> 00:43:46.880
are saying that they're doing noble things
in the world with their purpose, et
620
00:43:46.920 --> 00:43:51.599
cetera. But there are places of
suffering for their own employees and that's not
621
00:43:51.719 --> 00:43:54.519
acceptable. So we really have to
start at home right and treat the well
622
00:43:54.599 --> 00:43:59.480
being of our people as inherently important. And then beyond that, their families
623
00:43:59.519 --> 00:44:06.239
there, their parents, even all
of their their own stakeholders are impacted by
624
00:44:06.360 --> 00:44:09.199
that. And we look for creative
opportunities to bring joy, play and love
625
00:44:09.280 --> 00:44:13.320
to the workplace, you know,
back where it stories in the book is
626
00:44:13.360 --> 00:44:19.519
when Menlo Innovations, which aspires to
create a workplace of joy. And they
627
00:44:19.599 --> 00:44:23.000
had a woman who was ending her
maternity leave but called in to say,
628
00:44:23.079 --> 00:44:28.000
my daycare arrangement fell apart and I
can't come in, And the CEO said
629
00:44:28.000 --> 00:44:30.159
to her, I'll just bring the
baby, and she said, what do
630
00:44:30.239 --> 00:44:34.119
you mean, how work? So
it doesn't matter you know, we'll figure
631
00:44:34.159 --> 00:44:36.000
it out. You know, we
all have our children, you know what
632
00:44:36.079 --> 00:44:37.760
to do. So she did,
and now we fast forward ten years and
633
00:44:37.800 --> 00:44:43.559
they've had about twenty six babies in
that office over the years and has just
634
00:44:43.639 --> 00:44:47.119
become a practice and it actually spreads
more joy and reduces stress and so forth.
635
00:44:47.320 --> 00:44:52.239
So there's all these opportunities. You
know, then when we actually start
636
00:44:52.320 --> 00:44:55.039
to behave and think in a more
human way rather than always trying to be
637
00:44:55.119 --> 00:45:00.960
professional, incorporate and whatever. Right, and then you have to invest in
638
00:45:01.079 --> 00:45:05.440
healing as well. We have to
look at one of the needs that people
639
00:45:05.519 --> 00:45:07.400
have, make things available to them
that are going to help them physically,
640
00:45:07.440 --> 00:45:12.840
mentally, emotionally, spiritually healed had
what kinds of things today, and going
641
00:45:12.880 --> 00:45:17.039
beyond what we typically offer through our
wellness programs and employee assistance programs and so
642
00:45:17.199 --> 00:45:22.239
forth, there's a lot more that
we could be doing. Agreed. Agreed.
643
00:45:22.079 --> 00:45:24.440
It's so easy to listen to doctor
Studio. I sort of feel like
644
00:45:24.480 --> 00:45:29.079
I'm in this in this melodic sort
of dance. When you speak, it's
645
00:45:29.159 --> 00:45:32.119
just it's beautiful to hear you talk
and share from your heart and your soul.
646
00:45:32.880 --> 00:45:36.159
We're almost at the time, but
I do want to give you an
647
00:45:36.159 --> 00:45:38.440
opportunity, if you would, just
to say, you've got a whole chapter
648
00:45:38.559 --> 00:45:44.480
dedicated to helping people become healing leaders
themselves. Can you just you've got ten
649
00:45:44.760 --> 00:45:47.320
of those elements in that chapter.
Can you maybe just talk about one or
650
00:45:47.400 --> 00:45:54.239
two of them? Yeah. I
mean this kind of became personal for me
651
00:45:54.400 --> 00:45:58.400
because of the experience that I had
writing the book. You know where I
652
00:45:58.559 --> 00:46:01.760
was for steam Ahead, and I
had all my examples and stories and I
653
00:46:01.880 --> 00:46:06.039
was just going to churn it out
right. And I was told by three
654
00:46:06.119 --> 00:46:10.559
people that if you're writing a book
about healing, you need to actually slow
655
00:46:10.639 --> 00:46:15.920
down, and you need to look
inward, and you need to look at
656
00:46:15.960 --> 00:46:22.960
what needs to heal within you and
work on yourself and then try to write
657
00:46:23.000 --> 00:46:28.800
this book. And I said,
I don't have time. I've got a
658
00:46:28.800 --> 00:46:30.199
book deadline. I said, no
bookadlines can be moved. And so I
659
00:46:30.199 --> 00:46:34.440
actually did delay the book by five
months and experienced a number of things and
660
00:46:35.639 --> 00:46:37.840
got started on that journey. I
mean, I guess we're all on that
661
00:46:37.920 --> 00:46:39.920
journey anyway, but for me,
it was an intensive period of exploring and
662
00:46:40.320 --> 00:46:44.800
looking at what needs healing and and
also, you know what we realize when
663
00:46:44.800 --> 00:46:47.760
you go through that is that which
is deeply personal is also completely universal.
664
00:46:49.840 --> 00:46:53.719
There are insights that come out of
that which are not just specific to you,
665
00:46:54.000 --> 00:46:58.960
but actually relevant right in the broad
away. So I would say it
666
00:46:59.079 --> 00:47:01.639
starts there. To be a healing
leader, you first have to turn the
667
00:47:01.719 --> 00:47:07.760
lens inward and look at your own
life and your own traumas that you may
668
00:47:07.800 --> 00:47:14.199
have experienced, your own blind spots, various experiences you may have had with
669
00:47:14.239 --> 00:47:17.079
your parents in childhood or whatever it
might be, and learn how you can
670
00:47:17.159 --> 00:47:21.840
heal and go from those, because
if you don't, then you're going to
671
00:47:21.920 --> 00:47:24.800
actually inflict that same kind of suffering
on others. You know, they say,
672
00:47:24.880 --> 00:47:28.239
hurt people, hurt people. I
don't know, Yes, yes,
673
00:47:28.440 --> 00:47:34.239
I heard Ediva Ego knows. A
Holocaust survivor from House would say, we
674
00:47:34.360 --> 00:47:37.559
are victims of victims, all right, And she said, the greatest Nazis
675
00:47:37.639 --> 00:47:43.400
inside us. We are our own
trumentous you know, So all of that,
676
00:47:43.519 --> 00:47:45.440
there's just a tremendous need for that. I would say, the last
677
00:47:45.519 --> 00:47:50.840
majority of people walking around with some
level of PTSD, you know, like
678
00:47:51.039 --> 00:47:53.239
sentims. So it has to start
there, right, And then once we
679
00:47:53.360 --> 00:47:58.599
do that tapping into that. We
have examples of that in the book.
680
00:47:58.679 --> 00:48:00.840
Right. Eileen Fisher, why does
she start a company? Says I was
681
00:48:00.840 --> 00:48:05.559
an uncomfortable human beings, so I
wanted to make clothes that make people comfortable.
682
00:48:06.199 --> 00:48:09.280
You know. Danny Meyer struggled with
his own family and the sort of
683
00:48:09.800 --> 00:48:13.480
difficult environment in which she grew up, and so he wanted to create a
684
00:48:13.519 --> 00:48:17.360
family environment at the workplace, a
healthy family system rather than the unhealthy family
685
00:48:17.400 --> 00:48:22.239
system that he came with. Daniel
Lobetski of kind, you know, his
686
00:48:22.360 --> 00:48:27.000
father again a Holocaust survival and he
was inspired by him in terms of how
687
00:48:27.079 --> 00:48:29.639
he chose to live his life.
And so so I think we can outcome
688
00:48:30.440 --> 00:48:36.440
our own suffering and then from that
extract pearls wisdom that we can then bring
689
00:48:36.559 --> 00:48:38.800
to that some of the other things
we talk about. You know, you
690
00:48:38.880 --> 00:48:42.039
have to be true to yourself.
You have to know who you are,
691
00:48:42.199 --> 00:48:47.000
understand yourself right and yes and doctor
so Sodiu, I'm so sorry to interrupt
692
00:48:47.039 --> 00:48:50.119
you. I wish we had more
time, but we are. We're out
693
00:48:50.159 --> 00:48:53.559
of time. Last words and say
ten seconds that you'd like to share.
694
00:48:57.039 --> 00:48:59.639
I do believe at the end of
this pass is what I thought was a
695
00:48:59.719 --> 00:49:04.239
radic ideas actually a fundamental belief that
business is about healing. You know,
696
00:49:04.320 --> 00:49:07.639
there's an a sort of aberration of
thought that we are put here to take
697
00:49:07.679 --> 00:49:12.039
care of each other. That enoughree
society. Businesses are meant to serve us
698
00:49:12.119 --> 00:49:14.960
and meet our needs. And if
we do that in the right way,
699
00:49:15.039 --> 00:49:17.400
we will actually the instruments of healing. We will do suffering, elevate joy,
700
00:49:17.519 --> 00:49:21.960
and promote healthy world. But if
we make it all about serving ourselves
701
00:49:22.199 --> 00:49:24.199
and meeting our needs and using other
people, then we will create suffering.
702
00:49:24.920 --> 00:49:29.320
So business can be a place of
healing for everybody who works there. It
703
00:49:29.440 --> 00:49:31.800
can be a source of healing for
everyone we serve, our customers and our
704
00:49:31.840 --> 00:49:36.480
communities, and we can be a
force for healing in society. We can
705
00:49:36.599 --> 00:49:42.440
show people, governments, other entities
how we work together despite our differences,
706
00:49:43.320 --> 00:49:46.920
when we have shared values and shared
purpose and a deep commitment to our own
707
00:49:47.000 --> 00:49:52.400
humanity. Thank you Doctors Asia for
a beautiful, beautiful share with us on
708
00:49:52.840 --> 00:49:55.719
the show today. Thank you so
much for being my guest listeners. If
709
00:49:55.760 --> 00:49:59.840
you want to find out more about
Doctors Socilia his various books, I think
710
00:50:00.159 --> 00:50:04.480
the easiest way to find him as
his own personal website. It's rajsa dot
711
00:50:04.559 --> 00:50:08.639
com. R A J s I
s O d I A raj scodia dot
712
00:50:08.719 --> 00:50:16.119
com. Thanks for being with us
and we'll see you next week. We
713
00:50:16.280 --> 00:50:21.239
hope you've enjoyed this week's program.
Be sure to tune in to Working on
714
00:50:21.400 --> 00:50:25.400
Purpose, featuring your host, Alice
Cortez, each week on the Voice America
715
00:50:25.440 --> 00:50:30.119
Empowerment Channel. This week, find
your life's purpose at work


























