The term “purpose” has been deployed superficially by companies in an attempt to appear virtuous without using it as a core operational principle. Instead, companies that treat purpose as an existential intention that informs every decision, practice, and process are thriving in today’s times where business is expected to be a force for good in the world. This new breed of stakeholder capitalism adopts purpose as their operating system, perceiving it as a vital animating force with near-spiritual power. As a result, these companies can navigate the tumultuous terrain of multi-stakeholder capitalism far more adeptly than most, increasing value for all stakeholders, including investors, over the long-term. Guest: Dr. Ranjay Gulati
Host: Dr. Alise Cortez (www.alisecortez.com)
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