Winning in today’s business market means moving beyond being innovative and becoming transformative. The secret? Innovate customer outcomes (not products or services) that provide category-creating solutions that transform and expand markets. Achieve this leadership framework by building a game-changing innovation strategy, innovate to win, and retool your organization. Create this powerful engine and you not only meaningfully impact your customer but also fortify your bottom line. Guest: William Kilmer
Host: Dr. Alise Cortez (www.alisecortez.com)
Working on Purpose is broadcast live Tuesdays at 6PM ET.
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