In today's business world, purpose is a powerful force. It attracts employees who are willing to work for less to feel fulfilled, customers who are ready to pay more for meaningful products, and investors who recognize the higher returns of purpose-driven companies. But what does it truly take to activate purpose in your organization? And how can you be sure it’s making a difference? Join us for a fireside chat with a seasoned purpose advocate who shares a simple yet effective approach to measuring and managing the experience of purpose, empowering leaders to unlock its full potential for growth and success. Guest: Carlos Rey
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