Join us for an insightful conversation as we explore an incredibly simple, yet often overlooked approach to creativity and innovation. Our guest, Dr. Roger Firestien, will guide us through the transition from a problem-solving mindset to a problem-defining approach, empowering you to unlock your true creative potential and achieve remarkable results. In this episode, we'll delve into the limitations of traditional problem-solving methods ingrained in early education and organizational culture. Discover how reframing problems as opportunities for deeper exploration and definition can lead to breakthrough solutions and transformative change. Through compelling anecdotes and practical insights, we'll challenge the misconception that creativity is a rare gift reserved for a select few. Instead, we'll uncover how creativity is an innate human trait waiting to be embraced and cultivated in every aspect of our lives and work.

Host: Dr. Alise Cortez (www.gusto-now.com) and (www.alisecortez.com)

Working on Purpose is broadcast live Tuesdays at 6PM ET.

Working on Purpose TV Show is viewed on Talk 4 TV (www.talk4tv.com).

Working on Purpose Radio Show is broadcast on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).

Working on Purpose Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.